Customer Relationship Management System (CRM)
Know your client

It is vital that agents get a heads up on caller demographic, allowing them to converse accordingly and promote a successful outcome. Customer relationship management is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.

A CRM system creates a front-end that your agents can use. The CRM screens prompt contact/call centre agents to ask the right questions at the right time for speedy, but accurate capturing of business data. The Realconnect CRM enables the user to create and manage his campaigns, leads, agents and sales and is working well in an inbound, outbound or combination contact/call centre with few or many agents. Integration to other Customer Relationship Manager (CRM) software packages are possible.

Key benefits

• Users are created with different levels which impact the functions they may or may not use
• The manager can add new holidays, banks, cities, regions – you do not need to continually contact the developer
• New leads can easily be imported from text files and Excel spreadsheets supplied by your clients
• An agent can NOT skip leads hoping to find better or different clients
• The RealConnect CRM provides for verifiers to ensure the bank details provided by clients are correct and sales are valid
• Both system and operational reports are available

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Email: info@realconnect.co.za